Keyword Density Definition & Formula

Keyword density is a percentage of time a keyword appears on a web page in comparison to the total number of words on the web page. Keyword Density is also an important factor in Search Engine Optimization & Search Engine Rankings.

The Best Search Engine practices should have the optimum keyword density to be 5 to 7 percent. Using the same keyword more than this could be considered as search spam. The formula to calculate keyword density on a web page is

(Number of Keywords / Total Number of Words) * 100 = Keyword Density Value.

Considering this article and keyword 'Keyword Density' the keyword density would be
(7/118)*100 = 5.9% approximately.